Redesigning, Copy Writing and SEO, Water Treatment Service to Drive Engagement
Waterlogix, a provider of water treatment solutions, needed a digital revamp to enhance engagement and visibility. My redesign improved user experience, SEO, and content clarity, resulting in a 40% boost in engagement, a 25% increase in lead generation, and stronger search rankings.
Problem
Why the Old Website Wasn’t Driving Engagement
Waterlogix, a water treatment service provider, wanted to improve user engagement and lead generation. Their existing website had several issues, including an overload of information on service pages and numerous external brochures, which resulted in a high bounce rate. Additionally, the site lacked mobile responsiveness, strong SEO, and concise, compelling copy.
Outdated Design and Poor Navigation: The site had an old-fashioned look, with key information buried and a layout that made it difficult for users to navigate, leading to high bounce rates.
Lack of Mobile Responsiveness: The website didn’t adapt well on mobile devices, causing usability issues for smartphone and tablet users.
Weak SEO Performance: Limited keyword optimisation and poor SEO practices led to low search visibility, reducing reach to potential customers.
Unengaging Copy: The copy was either too technical or generic, lacking clear messaging about Waterlogix’s value and effective CTAs to encourage user actions.
Low Engagement and Conversion Rates: Overall, these issues resulted in minimal user engagement and low lead generation.
Impact
The redesign achieved significant improvements
Reduced the total number of pages by 30%
Streamlined content by reducing the number of pages, making navigation simpler and more efficient.
Increased the user engagement by 40%
Enhanced user engagement through intuitive design and clear pathways, encouraging users to explore more and stay on the site longer.
Reduced bounce rate by 56%
External brochures were minimized, and key actions were integrated directly into the site, helping retain users.
Boosted Lead Generation by 25%
Boosted by 25%, thanks to clear CTAs and improved form accessibility and Increased the CTR to 12%
Final Design
The redesigned Waterlogix website features a modern, user-friendly interface that prioritizes navigation and accessibility. With streamlined dropdown menus, integrated content, and clear calls-to-action, users can easily find relevant information and engage with services. The responsive design ensures an optimal experience across all devices, enhancing both user engagement and lead generation.
Contact
kashmiraburder.kb@gmail.com
+91-8978704999
Take Aways
What I learned working on Waterlogix
Prioritization of Information:
I learned that prioritizing information is crucial from both user and business perspectives. A clear structure helps users find what they need quickly while supporting business goals.
SEO-Driven Content Design:
Designing for content with SEO in mind is essential. This approach enhances visibility and attracts organic traffic, ensuring the content reaches the intended audience.
Insights from Stakeholders:
Engaging stakeholders is vital, as they often possess valuable insights about their users that designers may not be aware of. Asking for this information can lead to more informed design.
Design Decisions
Solution and Key Design Decisions
Simplifying Navigation with Dropdowns:
To reduce overload and keep users engaged, I consolidated key information into dropdowns on service pages, minimizing external links. This approach made navigation easier and reduced bounce rates by keeping essential details directly on the site.
Creating Clear Action Paths:
To facilitate lead generation, I proposed separate forms for specific actions: a quote/consultation request form and a popup for free water testing that lets users quickly book a slot. This separation would provide users with clear pathways to engage with Waterlogix services, reducing confusion and increasing conversion rate
SEO and Copy Revamp:
I brainstormed ways to enhance the copy by focusing on clear, action-oriented language that highlights Waterlogix’s unique value. Additionally, I developed an SEO strategy to incorporate relevant keywords, improve search rankings, and drive organic traffic.
